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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

Vatsyayana’s compilation Kama Sutra, the world’s oldest treatise on sex and its pleasures, contains numerous references to sex toys. Here is an interactive Kama Sutra original 14 if you are curious. If you think sex toys were invented in the 20th century, think again! Below is a brief history of how sex toys have played a significant role worldwide for millennia.

Rabbit vibrators’ foundational features always include a vibrating shaft or dildo and a smaller attachment that sits atop the clitoris. Sometimes, that attachment will be split in two, resembling bunny ears, to provide even more sensation—thus the name—and the overall effect is dual clitoral and internal stimulation. This is perhaps one of the most iconic sex toys, because you’ve probably seen a realistic "jelly" silicone dog dildo such as this one at some point in your life.

Even if you're new to bondage and restraints, you're sure to find something exciting to get you started. There really are no limits to the fun you can have with sex toys. Whether you're into hardcore sex or romantic intimacy, you can never be over-prepared to make your evening of sexual exploration as fun and exciting as it can be. The global sex toys market is expected to grow at a compound annual growth rate of 8.69% from 2024 to 2030 to reach USD 62.7 billion by 2030. These companies collectively hold the largest market share and dictate industry trends. The Rabbit Pearl, Pyrex Glass Dildos, the magic wand vibrator, and the love swing suddenly came into vogue.

For instance, in September 2022, LELO launched an app-controlled massager, TIANI Harmony. At TheToy, we are a team of experienced sex toy consultants, and we test and review vibrators and other adult products. With technological advances, mobile phones, and apps, sex toys could be controlled remotely, first via Bluetooth and later over the internet. Remote-controlled vibrators became a norm, and with the boost of the camming industry, tip-controlled vibrators became popular. If you are missing penetration with your partner (whether that's vaginal, anal or oral) this high-tech stroking machine is just about the closest experience you'll get to the real thing.

This is because the lining of the anus is thin and can easily be damaged, which makes it more vulnerable to infection. Find out about the risks of getting a sexually transmitted infection (STI) from different sexual activities. By signing up, you agree to the Terms of Use and Privacy Policy & to receive electronic communications from VICE Media Group, which may include marketing promotions, advertisements and sponsored content. Take things slow by exploring yourself or your partner’s backdoor with a well-lubed finger, or a set of anal training plugs (and more lube).

Edge makes a highly rated, hand-fueled pump in a clear, latex- and phthalate-free tube so that you can see all your… business. When coupled with prostate stimulation, it can lead to powerful—we would argue "mind-blowing"—full-body orgasm. Sure, it's pricey at almost, but trust us, it's worth every penny. "Just be cautious about buying the cheapest toy you can find because some of the ultra-cheap sex toys products might be made of questionable materials and have low durability," says Lehmiller. Plus, if you spend a little more, you can get a higher-tech toy that will offer more customization options, thereby allowing you to tailor it to your tastes and give you more variety in how you use it, he says. Prostate massagers stimulate the prostate gland, which can lead to incredibly intense, even mind-blowing, orgasms.

Customer reviews attest to the Tor 2’s comfort both during solo and partnered use, with many noting how satisfied they are with the intensity of the ring. The Tor 2 is whisper-quiet and equipped with a travel lock mode, so you can confidently pack it on your next vacation. "This German-made brand not only has sleek design and super-sophisticated motors (its thrusting toys use magnets to pulsate, how cool is that?) but they get the extra plus in my book for how eco-conscious they are," says Finn. Fun Factory focuses on low-emissions production and extended battery life to help reduce lithium ion waste.

Just like your Sunday confessions, your secret is safe with us, girl. Every GGO order, regardless of shape or size, arrives (with love) in an unmarked box. While your bank statement may display "Health vibes", orders come from Brand Nation, ensuring your secret stays safe, even if someone else gets to it first.

Whether you are looking for ball stretchers, sex slings or fucking machines, you have a lot to explore in our sex toys section. We work with some of the biggest names in the gay sex toy realm including Oxballs, Square-Peg Toys and Perfect Fit. Sharing sex toys has risks, including getting and passing on STIs such as chlamydia, syphilis and herpes. If there are any cuts or sores around the vagina, anus or penis and there's blood, there's an increased risk of passing on hepatitis B, hepatitis C and HIV. If you're sharing sex toys, make sure you wash them between each use and always put a new condom on them each time.